Can the display of words express more?

Back in 2021, when I made Dear Delhi, There's Something Wrong With You, I was introduced to the media theories of Marshal McLuhan. The line, the medium is the message, stayed with me.

Initially, I explored expressive typography through posters but later realised that code could be a great enabler for expressive typography. Over the past year, I have explored various techniques of manipulating letterforms over the web, which I shall write about later. For now, you can enjoy the pretty outcomes below.

To make this webpage load faster, the videos are displayed below as YouTube embeds. Feel free to double click on the videos to view them in full screen. Static outputs are below the grid of videos.