Since college, I wanted to conduct eye-tracking studies for the products that I was working on. However, a Tobii eye tracker was (and is) very expensive for an individual to buy. One day during my time at Treemouse, we were discussing the possibility of creating in-house research tools — to make data gathering and analysis easier, faster and more diverse. I suggested the idea of a browser-based eye tracking tool and spent the next weekend prototyping it, with the help of the WebGazer library developed by Brown University.