behaviour design

2025

4-credit course,
at iim-udaipur.

i helped tinkerlabs run a 9-day behaviour design course, where mba-students went from identifying a problem to pitching a tested low-fidelity prototype as a solution. i ran a section independently, and conducted common sessions to facilitate ideation & prototyping for 120 students.

discussing an example of using scamper — an ideation tool — during an ideation session. image: varun.

we introduced students to the tinkerlabs behaviour design codex, that we’ve used in the past to solve large-scale problems, via case studies. then, we took them through each step of the edipt-design-thinking-framework, and helped them apply it to a problem of their choice. we pushed for more projective-research (as opposed to conversational), and more iterations (as opposed to finesse).

students discussing research findings. image: varun.

my goal as an educator was to help students learn the ability to switch between a 'generating-many' mindset and a 'selecting-few' one; so that the world has more enterprising (future) team-leaders, product-managers and senior-executives. i did this by busting myths about a ‘good’ idea and a ‘bad’ one, helping them generate wacky ideas by applying humour, restrictions & time-limits, setting class norms about what ‘mindset’ to use (dreamy vs analytical), and helping them be okay with visually shabby work.

i asked students to make a prototype for a very specific kind of alarm clock, and we used those to understand differences between 'good' and 'bad' prototypes. images: varun.
from an 'anti-ideation' round, where i asked students to list unfavourables outcomes, and then reverse them later for new ideas. image: varun.
teaching students mind-mapping, and then them taking over the space to practice it. images: varun & tvishaa.

students ultimately pitched their projects to a jury, and were graded on the same.

from a student-pitch. image: akshita.

in my last session, i gave each student in my section 7-minutes to submit (or not submit) an anonymous-note that answered the question — what stayed with you after these 9 days? these are some responses:


acknowledgements:

worked with: ankur, vaibhavi, akshita, varun & tvishaa; all from tinkerlabs. mandeep for suggesting me; all the kind students of iim-udaipur who trusted me, despite our age differences; and prachi for slowly making me able over time.