Since college, I wanted to conduct eye-tracking studies for the products
that I was working on. However, a Tobii eye tracker was (and is) very
expensive for an individual to buy. One day during my time at Treemouse,
we were discussing the possibility of creating in-house research tools —
to make data gathering and analysis easier, faster and more diverse. I
suggested the idea of a browser-based eye tracking tool and spent the
next weekend prototyping it, with the help of the
WebGazer library
developed by Brown University.
